SMOFONSE actually stands for SMart OFfice ONline SErvices

When we setup our own online company we started from scratch. We employed staff remotely and had to trust they worked out. From HR to Accounts to Web designers and Administrators.

We couldn’t believe that no one was offering something like this ready made.

We made sure we documented every step of the way so we only had to do something once, and we learnt from it.

We achieved high level output and were so admired by others, we decided to offer the same opportunity to other companies and Entrepreneurs.

By having the processes in place this built strong foundations which gave us an edge over the competition.

We didn’t have to worry about small day to day details, we had all our bases covered, staff knew what to do and when to do it.

Our employees are provided ongoing training and are in a cyber office where they are all part of a tight knit team.

We have high expectations of our staff and of our clients. You get back what you put in.

Entrepreneurs do not have the luxury of time so often that even finding time to build their foundations tends to hold them back and adds to their stress.

To make it easier for the client, we not only give them all the processes and procedures but their own Office manager who implements everything.

We value being different from other Virtual Assistants, how? Well, let’s just say we try to think ahead.

A SMOFONSE will take care of the things that consume your time and efforts allowing you to achieve the Big-Win stuff. ‘Fonses will oversee your business like their own.

Smofonse was founded by Esther Anderson in 2016, but had been working with offshore teams for 10 years before then.

After employing her first VA, she realised that for them to deliver what she wanted and needed for her company, they would have to be a joint venturer and not just an employee. Working with remote staff has it’s own set of unique problems and finding a way to build a relationship across the globe was a whole new dynamic.

Over the years, Esther has run several companies and all remotely with greater returns than if they were all in one place at the same time. Building a creative team who has the same dream and passion as she does provides much greater returns. Esther now shares her knowledge, skills and her teams with other businesses so they too can grow within their industry.


We don’t employ 1,000 VAs for 100s of clients.

We are not a Virtual Assistant Agency.

WE ARE a Virtual Office providing qualified personnel into
Senior level positions supporting Entrepreneurs Globally.


As a Specialised Agency devoted to you, we take care of the details, processes, organisation, and we are perfect for clients who have never had a VA, or need a managed team to implement the processes necessary to structure new company or a smart businessman which doesn’t want to staff shop all over town.

When you employ one person – you get a full support office full of trained staff that cover the myriad of things necessary to launch you ready-made. We save you time and money by having all the skilled staff in one place – and you only deal with one person.

Then you can concentrate on what you do best – Run your Company!




A True Fonse is as rare as Rocking horse shoes. We know when we meet one as they set apart from the rest of the applicants. Being interviewed three times, they go through an apprenticeship and then they are matched to your criteria.

THEN you get to interview them.

That’s not the end of it. They undertake ongoing training so as you grow – they grow.

Matching their skill set to your future needs.

Who else to work for an Entrepreneur but an Entrepreneurial Fonse.

They get their head in the same cloud as you.



Fonses take pride in their client’s satisfaction. When you employ a Fonse, be assured that
your Fonse has been profiled and trained in accordance to your business’ path.
That is why it is important that we know your Business needs and understand your exact
requirements in order for us to assign you the right Fonse. We want you to look back
one day on how far your business has grown and realise
that your SMOFONSE helped you get there.